Focus Groups & Opinion Polling

Market Research & Analysis
Quantitative &
Qualitative (Custom)
Specialized Panels
Digital Media
Syndicated Research Services
Data Collection
Focus Groups & Opinion Polling
Emerging Markets
White Papers & Sponsor content
Product Testing
Brand and Media Positioning
Analytics

Focus Groups & Opinion Polling

Focus groups are guided discussions with a targeted audience to explore opinions, while opinion polling uses surveys to measure public views on various topics.